Don't always believe what you see. A new commercial from Huawei appears to be passing off DSLR-captured photos as images taken by a company smartphone.
The commercial, which has been running in Egypt, plays up the selfie-taking capabilities of Huawei's Nova 3 handset, including what the photos will supposedly look like. According to the ad, the images can look surprisingly vivid and sharp. However, an observant user on Reddit posted on Sunday that the photos promoted in the commercial were likely faked.
The evidence? One of the actors in the commercial, Sarah Elshamy, posted on Instagram a behind the scenes image, showing how the advertisement was made. By doing so, she accidentally revealed that a DSLR-camera was used to take one of the still shots that Huawei's smartphone appeared to capture in the ad.
Her post even shows that the actor supposedly holding the Huawei smartphone to take the selfie only pretended to do so. In reality, Elshamy's castmate held nothing in his hand. The Instagram post has since been deleted, but the Reddit user was savvy enough to save it and circulate the evidence over the web.
It's not the first time Huawei has been caught passing off DSLR-taken photos as smartphone-captured material. Two years ago, the company used a photo taken by a $4,500 Canon camera as the kind of images you could supposedly capture with a Huawei P9 smartphone.
On Monday, Huawei told PCMag that its commercial to tout the Nova smartphone actually has a disclaimer; it comes at the 28-second mark and is written in Arabic. However, the disclaimer simply states that "product images and the content are provided for reference only," and omits any mention of a DSLR camera or professional grade photos used in the ad. It doesn't help that disclaimer is also quite small and appears for only about two seconds.