Most Anticipated Smartphone? Next iPhone, Galaxy Note 9 Duke It Out

A new PCMag survey of 1,555 U.S. consumers found that 42 percent of smartphone users are looking forward to upcoming iPhone releases, while 24 percent are most excited about the Samsung Galaxy Note 9.

The U.S. mobile market is still largely a two-horse race as Apple and Samsung gear up to launch their newest high-end smartphones. PCMag recently surveyed 1,555 consumers about their current phones and what new device release they're looking forward to the most.

Our survey found that 42 percent of respondents are most excited for an Apple device, be it successor to the iPhone X likely to drop in September or a rumored version two of the iPhone SE. In second place was the newly released Samsung Galaxy Note 9 at 24 percent.

PCMag Mobile Survey--2018 Smartphone Releases

In a distant third is Google's next Pixel phone at 7 percent, followed by the LG V40 at 4 percent, the Huawei Mate 20 at 3 percent, and the OnePlus 6T at 2 percent. Huawei dominates China's smartphone market, but has struggled to find a foothold in the U.S.

Of those who chose the new Galaxy Note, 76 percent unsurprisingly already own a Samsung phone. However, 8 percent of those respondents currently own an iPhone. So while Apple topped the most anticipated smartphone list, our results indicate the Galaxy Note 9 may snag some iPhone converts.

The survey also polled consumers' smartphone buying habits, finding that early adopters are a relatively small percentage. Only 3 percent of respondents who chose the Galaxy Note 9 said they would buy it during the pre-order period, and only 2 percent would buy as soon as it's available in stores.

Twelve percent said they'd buy after a few months and reading reviews and 28 percent said they'd buy when their contract allows them to upgrade. However, a whopping 55 percent said a new phone release is not a factor.

As far as carriers go, 40 percent of respondents who chose the Samsung Galaxy S9 are with Verizon. AT&T was next with 23 percent, followed by Sprint at 18 percent and T-Mobile at 11 percent.

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