In a pre-recorded interview with CBS This Morning, set to air in the United States on Wednesday morning (or Wednesday lunchtime UK time), Tim Cook dinner will make what co-host Gayle King has described as a “large announcement”. King used to be prepared to show that it isn’t a brand new product – “do not get everyone excited,” joked a co-presenter – however claimed it is one thing “larger and higher” than that.
(Replace: The interview has now aired. Cook dinner introduced a spread of recent initiatives below Apple’s Racial Fairness and Justice Initiative, to which it dedicated £100m remaining summer season.)
CBS’s teaser clip displays Cook dinner fielding questions on remaining week’s political turmoil in the United States and the results that he feels must attend it (“no person is above the legislation,” he says, keeping off an easy denunciation of President Trump however making his emotions fairly transparent). However King used to be fast to recognize that this used to be a supplementary subject Cook dinner used to be keen to broach, slightly than the central focal point, which is Apple’s announcement.
If it isn’t a product, what may just it’s? Workforce Macworld had been racking our brains for most probably bulletins, and feature get a hold of a couple of choices:
1. COVID reaction
Apple has been concerned with the worldwide reaction to COVID-19 in more than a few tactics, together with track-and-trace, fundraising (by means of its partnership with Product Crimson) and the design of face mask. Apple would possibly announce one thing new on this space.
It might be to do with vaccine manufacture or distribution, even supposing the corporate would face regulatory hindrances. The possibly announcement would most probably be a selection of its fundraising efforts or a significant donation.
2. Martin Luther King Jr Day
Roman Loyola, a colleague on Macworld US, issues out that during the United States, Martin Luther King Jr Day is on Monday. “I am guessing Apple will announce some type of initiative associated with that,” he says, “corresponding to what it did on Veterans Day.”
3. US production/provide chain
Oddly sufficient this one would possibly finally end up pleasant one in all Donald Trump’s recurrent calls for: that Apple convey its production again to US shores. (“We are gonna get Apple to begin construction their rattling computer systems and issues on this nation,” he mentioned in 2017.) It might be greater than a bit ironic if the corporate finally ends up pronouncing this simply because the lame-duck president is ushered out of the door.
US manufacture, although, is a dear trade compared to the Asian provide chain that Apple recently will depend on. If the corporate is making adjustments to its production I feel it is much more likely to be switching focal point from China – as a result of questions over human rights – to Vietnam and India, the place it already has some provider companions.
4. The surroundings
Apple has a combined file at the atmosphere, as I mentioned at some duration in Why Apple used to be unhealthy for the surroundings (and why that is converting). However lately it is undoubtedly transform a greater eco citizen.
Final summer season we heard that each one Apple merchandise can be carbon-neutral via 2030, and the corporate can have additional bulletins alongside the ones traces.
Apple takes schooling significantly. Unsurprisingly, given what number of Apple units are purchased via colleges and scholars. (In case you are in schooling you’ll get a bargain.)
In 2018 the corporate held an education-focused tournament in a college, introducing a brand new iPad and making some education-focused instrument bulletins. That may not occur the following day (even supposing the brand new iPad mini is quite late…) however the relevance and significance of house studying below present instances may just lead Apple to announce an initiative to assist other people get right of entry to studying sources on-line.
One thing else
Is Apple construction a brand new headquarters? Is Tim Cook dinner retiring? (It would be just a little imply to explain that as “higher” than a brand new product, except Apple is spinning it as a promotion to the board.) Is Apple creating a actually large acquisition – a automotive producer, say?
Mainly we don’t have any thought, and we will be tuning in the following day to determine extra – so the teaser has carried out its task. Sadly it is laborious to make certain precisely when the interview can be aired, since CBS This Morning is a long display: it will run from 7am to 9am ET (that is midday till 2pm UK time). On 2d ideas you could be absolute best catching up at the information afterwards, proper right here on Macworld.co.united kingdom.
For main points of alternative upcoming bulletins, seek advice from When is the following Apple tournament?